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US Customer Experience Decision-Makers’ Guide

The major survey of CX performance, technology, investment and strategy, based on 190 surveys with US organizations and 1,000 US consumers. Updated annually.

About This Report

Since 2018, our annual report “The US Customer Experience Decision-Makers’ Guide” has given a detailed view of the business drivers impacting customer experience, showing through primary research with US organizations how they are trying to give superior service to customers. 

Key to the report’s insights is a 1,000-strong customer survey which looks at CX from the customer’s perspective: what do they really value when contacting a business, and are they receiving it?

Written for US customer experience and contact center professionals, the report shows:

  • What customers say really influences their experience
  • How your CX performance benchmarks compare to your competitors
  • Which technologies have the greatest positive impact on CX
  • Customers’ opinions, concerns and experience of AI for customer service
  • How is AI being employed for customer experience – and what are the plans?
  • The channels that customers really want to use – and when.

Findings are reported by vertical market and organization size, so you can compare your CX initiatives to organizations like yours.

Free to download. 

US CX DMG
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In this Report

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CX Budget, ROI & Investment

  • Main Aims of the CX Improvement Program
  • CX Investment: People, Process, Technology
  • CX Investment: Channel Focus
  • Corporate Support for the CX Program
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Technology supporting CX

  • Current and Future Use of Customer Contact Technology
  • Effect of Technology on the Customer Experience
  • The Role of Analytics in CX
  • AI for CX: current and future plans
  • AI for CX: the View from the Customer
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What Does CX Mean to a Customer?

  • The View from the Business
  • The View from the Customer
  • Customers’ Experience and Opinions on AI
  • What Do Customers Want & Get from an Organization?
  • First-Contact Resolution Rates, Queue Times & CX
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Omnichannel and the Customer Experience

  • Live or Automation?
  • Channels of Choice: High Emotion
  • Channels of Choice: High Urgency
  • Channels of Choice: High Complexity

World-class research, data and insights into the contact centre and CX industries