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The Inner Circle Guide to Self Service

How intelligent automated self-service – via AI, chatbots, voicebots, IVR, speech recognition, virtual agents, mobile and social channels – fits into the customer contact mix.

About This Report

37% of UK contact centres and 22% of US contact centers report that they use virtual agents / AI-enabled chatbots to offer self-service to their customers, with these figures growing rapidly. 

But self-service doesn’t begin and end with chatbots.

Driven by poor experiences with the live phone channel during the pandemic, many customers have become familiar with using multiple self-service applications, both on the website and on their phone.

With self-service being a major investment priority – along with AI, CRM and omnichannel – this report shows businesses how to serve customers 24/7 while managing their costs and maintaining the customer experience.

“The Inner Circle Guide to Self-Service” investigates: 

  • The uptake of virtual agents / chatbots and their effect on service costs and performance
  • Businesses’ current use and future plans for self-service
  • How to develop a successful self-service strategy and prove ROI
  • What’s driving customer preference and uptake of automated service
  • The impact of AI and what will self-service look like in 5 years’ time.  

UK and US editions. 

Free to download. 

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In this Report

Contact Babel Reports

Drivers for Self-Service

  • Increased profitability
  • Live contact avoidance
  • Automated cross-selling / upselling
  • Improved performance
  • Meeting customer demand
  • Channel preferences
  • Channel usage
  • 24/7/365 immediate service
Contact Babel Reports

Current and Future Use of Self-Service 

  • Web self-Service
  • Virtual agents and chatbots
  • Mobility & smartphones
  • Visual IVR and video
  • Telephony self-service
  • DTMF (Touchtone) IVR
  • Automated speech recognition
  • Voicebots
Contact Babel Reports

The Building Blocks of Self-Service

  • Suitability of self-service
  • The role of AI in self-service
  • Opportunities for AI-enabled self-service
  • Knowledge bases
  • Handling self-service exceptions
  • Customer inhibitions
Contact Babel Reports

Implementing Self-Service Successfully

  • Implementing AI-enabled self-service
  • Success and pitfalls
  • What sort of measurable benefits should we expect from AI-enabled self-service?
  • The future of AI-enabled self-service

World-class research, data and insights into the contact centre and CX industries